Job Brief

We are seeking a dynamic and results-driven Sales & Marketing Executive to join our client’s team at a prestigious hotel in Lagos. The ideal candidate will play a crucial role in driving sales, building strong client relationships, and developing innovative marketing strategies to enhance the hotel’s market presence.

What You Will Be Doing

• Coordinate and manage all sales activities of the hotel, including inter-state sales efforts in line with the marketing plan.
• Develop and maintain a comprehensive database of commercial, retail, travel, and organizational contacts.
• Undertake telesales and face-to-face sales calls with potential and established clients in allocated areas.
• Canvass and prospect for new business opportunities, creating innovative strategies to maximize revenue.
• Transmit all leads for business outside allocated areas to the appropriate Director of Corporate Relations (DCR) without delay.
• Advise other regions via your DCR on relevant information about the hotel.
• Ensure thorough product knowledge of all properties in the group and alignment with Swiss International Hotels & Resorts values.
• Achieve sales targets as set by the DCR and General Manager (GM).
• Prepare and submit daily, weekly, and monthly sales reports.
• Schedule and coordinate monthly marketing meetings, ensuring timely follow-ups.
• Compile monthly measurability statistics for advertising campaigns and send them to the head office.
• Develop, coordinate, and implement ad-hoc marketing strategies as needed for specific segments.
• Ensure that all actions in the marketing plan are executed on a daily, weekly, and monthly basis.
• Coordinate and execute follow-up actions from property inspections and sales calls.
• Manage the hotel’s social media accounts and content creation to boost visibility and engagement.
• Coordinate daily pricing (Yield) meetings to analyze revenue opportunities and optimize pricing strategies.
• Devise and implement strategies to create and promote new revenue opportunities and innovations.
• Maintain weekly contact with the GM, Guest Service Manager, and Experience Manager to stay informed about trends within the hotel.
• Attend travel functions, trade fairs, exhibitions, and sales conferences to represent the hotel and build networks.
• Participate in educational visits to partner hotels for commercial or travel trade engagements.
• Provide regular updates and relevant information to other regions and stakeholders.
• Compile and maintain a working sales business plan aligned with the hotel’s objectives.
• Monitor competitor activities and market trends to identify opportunities and threats.
• Prepare, analyze, and submit all required reports, including daily, weekly, and monthly performance updates.

The Ideal Candidates

• A Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum of 2 years of experience in sales and marketing, preferably in the hospitality industry.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and digital marketing tools.
• Knowledge of Customer Relationship Management (CRM) software is an advantage.
• Excellent communication, negotiation, and presentation skills.
• Strong organizational and time-management abilities.
• A proactive, result-oriented approach with attention to detail.
• Ability to work under pressure and meet deadlines.
• Must be well-spoken, well-groomed, and professional.
• Must be familiar with the Lagos hospitality market.
• Ability to drive is an added advantage.

Note: Only qualified candidates will be contacted.