Julia Vander Ploeg, SVP and global head of digital at Hyatt, shares insights on how her company revamped and relaunched its mobile app to meet the needs of guests.
The use of smartphones for daily tasks continues to rise, and the hotel industry is putting in work to make mobile app experiences more seamless for guests.
According to 2019 research from the Pew Research Center, 96% of Americans own a cellphone, while 81% own smartphones. One in five adult Americans use a smartphones as their only means of internet access, meaning they don’t have traditional broadband service at home.
Hyatt Hotels Corporation is one industry example of a company that’s working on a mobile app evolution.
The company relaunched its World of Hyatt mobile app in August, and the revamped app is “built to enable a more personalized and seamless experience for our members throughout the stages of their travel journey,” Julia Vander Ploeg, SVP and global head of digital at Hyatt, said in an email interview.