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MENA Leisure Report 2020 is a benchmark annual report that is a must-have for all stakeholders in the MENA region, in addition to valuable in-depth data on leisure operations in the MENA Region, this publication will identify new and upcoming projects, and help investors to the region to plan new investments into the Leisure & Entertainment Sector.


Dubai, UAE – Middle East North Africa Leisure Attractions Council (MENALAC), the leisure and entertainment industry council representing the Middle East’s dynamic leisure attractions sector, announces the launch of the MENA Leisure Report, a first-of-its-kind benchmark publication focusing on individual country-wise leisure industry statistics and details for the development of new leisure projects – that will help industry stakeholders assess market opportunities and update their business plans.

MENA Leisure Report 2020 will be a 260-page hardbound annual benchmark report highlighting the performance as well as the development of the leisure entertainment & attractions industry in the MENA region The publication will be a collectors’ item because of the valuable data and information it will carry including information on demographics, economic data, tourism data, performance of existing leisure facilities & analytics as well as up to date leisure project pipelines and market opportunities.

“The MENA Leisure report is an exclusive publication on the MENA leisure entertainment and attractions industry, driven by the need to obtain and report qualified industry data and thus aid the further development of the industry. This report will be of huge benefit to all industry stakeholders & decision makers, new investors, developers, financial institutions and business analysts. In addition, it will be a celebration of the vibrant and dynamic leisure industry in the MENA region, with a showcase of all the leading Leisure Projects in each MENA Country”, Prakash Vivekanand, Board Member of MENALAC, said.

The MENA Leisure Report 2020 will contain a wealth of industry data covering multiple facets of both existing as well as up and coming projects and operations. It will be one of the best knowledge publications for industry stakeholders, whilst at the same time it will be a strong communication channel between MENALAC Members and other industry stakeholders.

MENA Leisure Report 2020 will contain in depth country-specific data including annualised revenue per leisure sector, typical revenue breakdown, attendance data, employment statistics, an overview of the economy of each country including a macro-economic overview with tourism indicators, demographic data and projections, leisure tourism overview and statistics, GDP analysis and it will outline the contribution of the leisure and entertainment industry to each country’s GDP.

In regard to new and upcoming leisure projects MENA Leisure Report 2020 will highlight opportunities in the leisure and entertainment industry across the UAE, Saudi Arabia, Bahrain, Qatar, Yemen, Oman, Egypt, Morocco, Algeria, Tunisia, Mauritania, Libya, Palestine, Lebanon, Jordan, Iran, Iraq, Afghanistan and Pakistan

MENA Leisure Report 2020 will also deliver feature articles by some of the MENA Leisure & Attractions industry’s foremost visionaries and thought leaders who have helped shape the industry as it stands today. This publication in addition will also be profiling the leading players among the MENALAC members and will include a full listing of all the Members of MENALAC including details of the services and products each of the member companies offer. The data and research analysis is based on the facts and figures of 2019.

The Middle East Leisure Report 2020 will be circulated as hard copy reference publication to all leading Government Departments, Tourism Boards, Related Ministries, Regulatory Authorities, Chambers of Commerce in the MENA Region, Property Developers, Investment Houses, Financial Institutions, Audit Companies, Trade Departments of International Embassies, Leading Leisure & Architectural Consultants, Leisure Industry Stakeholders around the globe. It will also be available as an online publication on the MENALAC website.

“Our intention is to have qualified annual industry data and information readily available to Institutions, Investors, Consultants, Influencers and Advisors so that they are able to make the right decisions and thus be able to attract new players and fresh investment into the MENA Leisure, Entertainment and Tourism Industry. We felt that the data presently available is neither accurate and nor representative of our industry segment,” added Prakash Vivekanand

“The Middle East has been for a number years now one of the most dynamic, fast moving and innovative regions worldwide within the Leisure and Entertainment industry. To substantiate this tremendous growth and ambition we now want to create a benchmark and data base of our wonderfully diverse and growing industry to give both, new entrants and established players, a source of sharing best practice, relevant information and industry specific data. This will help everybody to come to the right decisions and will ultimately help our industry to measure its significant contribution to the overall GDP’s of the countries within the MENA region”, Silvio Liedtke, Vice President of MENALAC and CEO of Landmark Leisure, said.

The MENA Leisure Report 2020 provides a wonderful opportunity for stake holders in the global leisure industry to showcase their leisure brands, products and services via advertisements and advertorials, and thus be noticed and recognized as solution provider to the industry. The Council plans to use the revenue generated from such advertisements to instigate quarterly research on various facets of the Industry, publish regular Industry Monitor Bulletins and to host educational events on the health and safety aspects of the Industry.
Rosa Tahmaseb, Secretary General of MENALAC, says, “The MENA Leisure Report 2020 is very significant project intended to help our members and the MENA Leisure & Attractions industry with a wealth of information that will help them to assess the state of the industry, adjust their business strategies and explore business opportunities.”

“We have developed our plans for the MENA Leisure Report 2020 to highlight the significance of the industry and the contribution of these sectors to the economy of each country within the MENA region. Moreover, it is aimed at helping our members and other stakeholders to quickly see, evaluate and move forward with seizing the growing business opportunities in the region.”

MENALAC is the key representative organization for the entire leisure entertainment and amusement industry in the Middle East and North Africa (MENA) region. With over 470 operations and 200 brands from over 22 countries in the MENA region in addition to Pakistan and Afghanistan, MENALAC offers great benefits to the industry as a platform for stakeholders to interact and stay informed.


Middle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit platform representing the Leisure, Entertainment and Attractions industry in the Middle East and North Africa.

With over 470 operations and 150 brands from 22 countries in the Middle East North Africa (MENA) region including Pakistan and Afghanistan, MENALAC offers great benefit to the industry as a platform for stakeholders to interact and stay informed.

It has been set up under the aegis of the Dubai Chamber of Commerce and Industry (DCCI) and the Dubai Association Centre in 2016 when leading companies within the region’s entertainment industry, including Theme Parks, Visitor Attractions, Water Parks and Family Entertainment Centres companies joined forces to form a council to support the growth and development of the industry.

The Council was established as a platform to promote a safe operations, regional development, professional growth and commercial success of the amusement industry and to be an indispensable resource for the Council’s members and an international authority for the attraction industry.

The Annual MENALAC Awards, the biggest awards in the leisure attractions industry in the Middle East, celebrates the industry achievements, reward excellence and outstanding performance in various facets of the leisure and entertainment industry.

MENALAC also organises several conferences and events throughout the year to provide continuing education and training in amusement facility operations, facilitates networking opportunities to its members and support the Leisure and Entertainment industry.

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