HSMAI 2020 ROC Regional Conferences Set in 5 Diverse Cities Around the Globe

By 17/01/2020No Comments

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the return of five regional Revenue Optimization Conferences (ROC) in five major cities around the world in 2020: London, Singapore, San Antonio, Sao Paolo, and Dubai. The conferences gather hospitality professionals responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts, with more than 1,200 expected to attend worldwide.

HSMAI’s annual ROC regional conferences deliver the most all-encompassing and robust revenue optimization event for the hotel industry.

“Year-over-year HSMAI ROC conferences empower revenue leaders from around the globe and give hospitality executives the insights, tools, and resources needed to make an actionable change within their teams and with partners,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “I am thrilled to see what unique takeaways and perspectives arise out of the individual regional ROC conferences.”

HSMAI ROC Europe – January 28, 2020, London, England
HSMAI Europe ROC 2020 will prepare attendees to take the lead in revenue strategy by elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey. In addition to HSMAI’s ROC Europe, over 300 hospitality professions will gather at the Savoy Hotel in London on Wednesday, January 29, 2020, for HSMAI Sales Leader Forum Europe, HSMAI Europe Awards, HSMAI Region Europe Chief Commercial Officer/ Commercial Director Roundtable, CRME, and CHDM certification courses.

HSMAI ROC Asia Pacific – June 4-5, 2020, Marina Bay, Singapore
Each year, ROC for the Asia Pacific is held in Singapore. The conference delivers the most compelling and comprehensive revenue management event for the local hotel industry and convenes more than 150 key stakeholders to address the most critical trends affecting revenue management in hotels today. All conference programs are organized by HSMAI Asia Pacific’s Revenue and Digital Advisory Boards. The two-day program also features an executive roundtable, academy day, and a partner showcase.

HSMAI ROC Americas – June 16-17, 2020, San Antonio, Texas, United States
For almost two decades, HSMAI ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with more than 650 leading professionals coming together to address the most critical trends affecting hotels today. This June, senior leaders in hotel revenue optimization, sales, marketing, and distribution will connect in San Antonio, Texas, to engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business. Hospitality leaders at this event are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC also showcases partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting.

In addition to the main conference, HSMAI presents “HSMAI Helps,” a volunteer opportunity benefitting San Antonio, Research in Action presentations and reception, and a VIP reception honoring Certified Revenue Management Executives (CRME). HSMAI will also host an awards ceremony presenting the Vanguard Award for Lifetime Achievement in Revenue Management, and the Revenue Management Professional of the Year Awards.

HSMAI ROC Brazil – August 7, 2020, Sao Paulo, Brazil
This year ROC Brazil will bring together nearly 100 hospitality and tourism professionals who are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts for a half-day conference that will spark meaningful, thought-provoking conversations about the most important strategic issues facing the business.

HSMAI ROC Middle East – December 8, 2020, Dubai, United Arab Emirates
Co-located with HITEC Dubai, HSMAI ROC Middle East returns in December 2020 for a full day of education and conversation surrounding revenue optimization, gathering over 100 hotel revenue management executives from the Middle East for enlightening educational sessions and a partner showcase.

Learn more and register for regional ROCs at https://global.hsmai.org/roc/.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.

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Preparing your hotel business for the "New Normal" Please click the link below to access the conference video.

The event was born out of a strong burden to offer support to hotel businesses and provide information and resources to stakeholders, owners and operators of hotel businesses in this challenging and demanding season.

The effect of the pandemic may be overwhelming but we feel that it is also a clarion call to all of us to rethink and innovate as such reposition our businesses to deliver more value to consumers in the hospitality industry.

The information provided in this conference will give you a head start to bounce back as you open your doors again. We reached out to our friends within the industry in other countries that are already recovering from the pandemic and they shared amazing insights with us. We had panelists from Doha, Kenya, Germany, etc. and from the feedback that we got, many people got a lot of value.



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