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How Google Flights is shaking up the travel Industry

By 17/02/2020No Comments

The internet is littered with the bodies of companies unable to adapt when Big Tech moved to offer a service for free.

Possibly the most famous example in tech history remains Microsoft’s decision in 1996 to give away its browser Internet Explorer bringing Netscape’s skyrocketing share price to an abrupt halt. The rest is history.

Although Google‘s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant in comparison, it is sending shockwaves across the travel industry.

To understand why, it is important to understand Google Flights’ weight in the airline distribution ecosystem.


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Preparing your hotel business for the "New Normal" Please click the link below to access the conference video.

The event was born out of a strong burden to offer support to hotel businesses and provide information and resources to stakeholders, owners and operators of hotel businesses in this challenging and demanding season.


The effect of the pandemic may be overwhelming but we feel that it is also a clarion call to all of us to rethink and innovate as such reposition our businesses to deliver more value to consumers in the hospitality industry.

The information provided in this conference will give you a head start to bounce back as you open your doors again. We reached out to our friends within the industry in other countries that are already recovering from the pandemic and they shared amazing insights with us. We had panelists from Doha, Kenya, Germany, etc. and from the feedback that we got, many people got a lot of value.

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